Tether Targets U.S. Market Entry with New Stablecoin Initiative

Tether is expanding its footprint in the United States with the launch of Tether USA₮, a new stablecoin designed to capitalize on the growing digital currency market. The move follows the passage of the U.S. stablecoin law and intensifying competition in the sector. Leveraging its global expertise with USDT, Tether aims to navigate the U.S. regulatory landscape through strategic partnerships and robust compliance measures.

Bo Hines, former executive director of the White House crypto Council, has been appointed CEO of Tether USA₮. His leadership will focus on aligning the initiative with the GENIUS Act and ensuring operational resilience. Paolo Ardoino, Tether's CEO, emphasized the company's commitment to bringing its proven strength to the U.S. under a leading regulatory framework.